SafeMoon is a cryptocurrency token created in March 2021 on the Binance Smart Chain blockchain.

The token charges a 10% fee on transactions, with 5% redistributed (or reflected) to token holders and 5% directed to wallets in a different currency, Binance Token (BNB), controlled by the coin's authors, described as a liquidity pool, to create a "solid price floor and cushion for holders".

SafeMoon was released in March 2021. The slogan of SafeMoon, "Safely to the moon", took inspiration from the popular phrase "To the moon". After its launch, SafeMoon quickly gained over one million holders of the cryptocurrency.

SafeMoon multiplied rapidly in value after a wave of celebrity endorsements, including from rapper Lil' Yachty, YouTuber Logan Paul, and sports blogger Dave Portnoy.

According to the official website, SafeMoon was first listed on PancakeSwap on 1 March 2021, followed by:

In May, the project announced making a presentation to The Gambia to provide "technology for innovation and learning purposes", as part of the deliberately-spelled "Operation Pheonix".

On 15 June 2021, the project invited applications for beta testing of the SafeMoon wallet.

On the 14 July 2021, SafeMoon's Chief Blockchain Officer Thomas "Papa" Smith won the Binance Global Influencer of the Year Award 2021

In May, the token was audited by security auditing firm CertiK, receiving a score of 82/100. The audit report identified no critical issues, but noted one 'major issue' that the project's owners have "control over tokens funded by SafeMoon's seller fee".

In response to the one 'major issue' raised by CertiK, the SafeMoon team stated that "In regards to owner control, we are a fair launch governed by a central board which is subject to governmental regulations and law. We are a legally registered entity in accordance to the law and jurisdictions in which we operate".

The token has been described as a "meme coin" alongside Dogecoin and Shiba Inu, with much of its value attributed to the result of a market frenzy.

The developers of SafeMoon have been described as having "little proof of previous success", with the token having been described by some financial experts as a "pump and dump", a "cult stock","meme stock", "the furthest thing from safe"[21] and that it "doesn't do anything".

After the price of a SafeMoon token multiplied by 12x during a single week in April 2021, opinion columnists in various financial magazines likened SafeMoon to a ponzi scheme or pyramid scheme, where gains to early investors were paid only by incoming investors who expected a similar rate of return, with some citing the fact that each transaction sends a portion of the transacted value to existing holders of the token, as well as a portion of the transacted value to a wallet controlled by the coin's authors.

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